Food Trucks are really riding the wave of popularity these days; something that hasn't been seen in the restaurant business in such a long time. When you think about it, the Food Truck is the ideal platform for both aspiring young restaurateurs and their famished customers: With low investment and startup costs, food trucks allow people who would otherwise have no way of opening a traditional eatery to experiment, learn while running a real business, and build up a following that can one day lead to bigger and better things.
On the other hand, Food Trucks provide customers with a low-cost facility for experimenting with new cuisines that they might not otherwise try, and they're certainly an improvement as far as the experience and quality of fast food goes. It seems that Food Trucks are a win-win in almost every way.
One of the main tools fuelling the food truck resurgence is social media: It could be argued that the modern food truck wouldn’t be able to operate without it. Using social media for your food truck is essential – and it’s essential that you use it correctly.
Constant Contact
Even if your food truck is in a fixed position or has a firm schedule of locations throughout the day or week, social media is a conversation – stay in touch. That means a constant stream of information, from simple ‘we’re here!’ messages upon arrival to updates on specials and when things are crossed off the menu.
Use Different Platforms for Different Strategies
Each social media platform serves a different purpose and has a different strength, so use them in conjunction. Twitter is ideal for the constant contact discussed above. Facebook is great for established fans who want to be involved, and for scheduling events. Instagram is ideal for attracting foodies with great photos of your menu items. Set up accounts in all the major platforms and use them to best advantage. Click here to find more about restaurant designer online.
It's a Two-Way Conversation!
Again – it’s a conversation. If you're using social media as a way of making announcements, then you're not using the real power of social media. To effectively use social media, use it as -
• Your customer service conduit, responding promptly (and positively) to complaints or poor reviews.
• Your information vector about your market – especially if your customers starts chatting about the competition.
• A better way of judging new menu items than mere sales – novelty can move an item briskly at first, but reactions on social media might be your first clue that no one is enjoying your experiment!
Take the Time
And finally; engaging with your community on social media should absolutely be a priority. Block off time throughout the day to spend a few minutes responding to tweets and posts, acknowledging comments, and reposting things as appropriate. If you leave it to random ‘free moments’ you’ll never do it – make it a planned, scheduled part of each day.
Food Trucks are businesses that will be fuelled in every way by social media, so don't take this lightly: use your social media platforms and take it all very seriously. Your business depends on it!.
On the other hand, Food Trucks provide customers with a low-cost facility for experimenting with new cuisines that they might not otherwise try, and they're certainly an improvement as far as the experience and quality of fast food goes. It seems that Food Trucks are a win-win in almost every way.
One of the main tools fuelling the food truck resurgence is social media: It could be argued that the modern food truck wouldn’t be able to operate without it. Using social media for your food truck is essential – and it’s essential that you use it correctly.
Constant Contact
Even if your food truck is in a fixed position or has a firm schedule of locations throughout the day or week, social media is a conversation – stay in touch. That means a constant stream of information, from simple ‘we’re here!’ messages upon arrival to updates on specials and when things are crossed off the menu.
Use Different Platforms for Different Strategies
Each social media platform serves a different purpose and has a different strength, so use them in conjunction. Twitter is ideal for the constant contact discussed above. Facebook is great for established fans who want to be involved, and for scheduling events. Instagram is ideal for attracting foodies with great photos of your menu items. Set up accounts in all the major platforms and use them to best advantage. Click here to find more about restaurant designer online.
It's a Two-Way Conversation!
Again – it’s a conversation. If you're using social media as a way of making announcements, then you're not using the real power of social media. To effectively use social media, use it as -
• Your customer service conduit, responding promptly (and positively) to complaints or poor reviews.
• Your information vector about your market – especially if your customers starts chatting about the competition.
• A better way of judging new menu items than mere sales – novelty can move an item briskly at first, but reactions on social media might be your first clue that no one is enjoying your experiment!
Take the Time
And finally; engaging with your community on social media should absolutely be a priority. Block off time throughout the day to spend a few minutes responding to tweets and posts, acknowledging comments, and reposting things as appropriate. If you leave it to random ‘free moments’ you’ll never do it – make it a planned, scheduled part of each day.
Food Trucks are businesses that will be fuelled in every way by social media, so don't take this lightly: use your social media platforms and take it all very seriously. Your business depends on it!.