You’re a modern, quick-thinking entrepreneur running a hip, happening restaurant. What this means is that you've got Facebook and Twitter presences, and they're both active. You’re engaged with your community, you have a dedicated following, and on top of all that you’ve got the best menu in town and people are talking.
Fantastic! You’ve got it all figured out. Time to relax? No, definitely not. When dealing with the social media presence for your restaurant there's definitely no time to relax. The main difference between old-school promotion and advertising, and social media promotion and advertising, is that social media is active. That means that even when you’re asleep, things can go wrong. You have to keep your finger on the pulse at all times. Below are some of the things you should always be monitoring.
Who’s Got The Passwords
Every now and then some poor unfortunate business suffers the embarrassment of having an unhappy employee or other person using their Facebook or Twitter page to either have some fun by tweeting off-colour comments, or insulting customers. Most of these incidents are caused by part-timers who think this is just a bit of fun, but many are perpetrated by adults.
You must be so careful with access to your social media accounts. You must completely trust people you give access to. Save yourself the embarrassment of having to apologise after some awful PR nightmare!
Never Renege
Many restaurants like to use social media to promote offers and specials, sometimes even giving out free ‘passwords’ or other digital coupons for free or discounted items. These can be great campaigns, but they have to be planned carefully: Make sure you can see all the angles so you avoid committing to a disastrously broad interpretation of your offer. Click here to find more about restaurant website hosting.
However, if you make a mistake and realize you’ve just offered a free dinner to everyone in town, don’t weasel out of it: Either honor your offer, or be honest and explain that you messed up, apologize, and offer something else to make up for it. Pretending it never happened is a sure way to lose all of your customers.
Always Pay Attention
It’s easy to start a #hashtag campaign or to get followers for your Twitter account – but you have to always actively monitor your social media. Missing a few days could mean that when you do check your account you find that someone else has been tweeting offensive or negative comments about your place and/or you, and because you haven't been there to defend yourself or your business it looks like you simply couldn't care less. Monitor your account, check your social media each and every day so you're there to react to both positive and negative comments.
Social media success is not a simple matter - it takes time and commitment. Fortunately it's the same amount of hard work and focus you already bring to your business.
Image courtesy Spectrum.Ieee.Org
Fantastic! You’ve got it all figured out. Time to relax? No, definitely not. When dealing with the social media presence for your restaurant there's definitely no time to relax. The main difference between old-school promotion and advertising, and social media promotion and advertising, is that social media is active. That means that even when you’re asleep, things can go wrong. You have to keep your finger on the pulse at all times. Below are some of the things you should always be monitoring.
Who’s Got The Passwords
Every now and then some poor unfortunate business suffers the embarrassment of having an unhappy employee or other person using their Facebook or Twitter page to either have some fun by tweeting off-colour comments, or insulting customers. Most of these incidents are caused by part-timers who think this is just a bit of fun, but many are perpetrated by adults.
You must be so careful with access to your social media accounts. You must completely trust people you give access to. Save yourself the embarrassment of having to apologise after some awful PR nightmare!
Never Renege
Many restaurants like to use social media to promote offers and specials, sometimes even giving out free ‘passwords’ or other digital coupons for free or discounted items. These can be great campaigns, but they have to be planned carefully: Make sure you can see all the angles so you avoid committing to a disastrously broad interpretation of your offer. Click here to find more about restaurant website hosting.
However, if you make a mistake and realize you’ve just offered a free dinner to everyone in town, don’t weasel out of it: Either honor your offer, or be honest and explain that you messed up, apologize, and offer something else to make up for it. Pretending it never happened is a sure way to lose all of your customers.
Always Pay Attention
It’s easy to start a #hashtag campaign or to get followers for your Twitter account – but you have to always actively monitor your social media. Missing a few days could mean that when you do check your account you find that someone else has been tweeting offensive or negative comments about your place and/or you, and because you haven't been there to defend yourself or your business it looks like you simply couldn't care less. Monitor your account, check your social media each and every day so you're there to react to both positive and negative comments.
Social media success is not a simple matter - it takes time and commitment. Fortunately it's the same amount of hard work and focus you already bring to your business.
Image courtesy Spectrum.Ieee.Org